Implementation of reform and opening up, China had expected that the introduction of those strong, operational norms, in their national law, tax charitable positive transnational corporations, the modern standard company operations to China as a focus on product quality, maintaining fair competition, taxes, pay attention to environmental protection and social benefits, to maintain the interests of consumers as a model of a modern enterprise.
然而现实却是，许多跨国公司及大企业在进入中国后，不是用他们先进的“国际惯例”影响和改变中国企业的行为向良性转变，而是迅速让自身“异化”染上“中国病”――不是靠公平竞争获取市场，而是靠行贿“寻租”搞“攻关”摆平政府或领导，以拿到各种好处，如大的订单、大片土地、大项目中标等；出了麻烦时(例如产品质量出了问题等),不是从根源上解决问题，而是先找“上面”疏通关系；虽经营利润相当丰厚，仍采用各种方法逃税漏税；虽在欧美等地极重视环保，但在中国的土地上却大幅减少用于环保的投资比例，决不怕污染中国的河流土地；虽然产品销售价格昂贵，但给工人尤其是农民工的工资低到极点，一些外企的生产环境甚至十分恶劣以至于伤害工人的健康；甚至有的跨国公司在中国产品质量出了问题时，也不象在国外那样重视消费者利益，而是采取沉默、回避、不予补偿的等消极行为。.
For example, some time ago in the media exposure of Nestle milk powder after a problem with the quality of the various manifestations of very typical. First, consumers demonstrated a degree of arrogance and indifference, but not arrogant government departments, very early to go to the relevant departments "door honest mistakes" and "grievances" to the problems attributed to excessive iodine "milk." Their first choice is to get the government through the "understanding" to settle the matter privately.The consumers, they are not the first time exceeded the iodine milk shelf, still have problems continue to sell the milk powder, a week after stop, just admit to the public, but still do not have to be responsible for the purchase of milk powder until after a week in strong pressure of public opinion, only reluctantly agreed to purchase.
Recently, there McDonald's, KFC, Pizza Hut fast-food chain of three foreign workers were arrested for wages below the minimum wage, employment for too long, do not give employees the labor agreement, the terms of labor grievances, do not pay social security and so on. Powerful multinational companies like this have a high profit and ancient culture, legal culture, but also enjoy the tax benefits of China's large international companies, has a great ability to give workers a better deal, since one of this kind to the workers in China a good example, but not as good as than some domestic enterprises. The greed of foreign capital is evident. .
This series features, like they are in the country or countries in response to incidents of proficient pies: timely disclosure problems with product details; seriously apologize sincerely; quickly all land will have quality problems of products off the shelf; to be sold in a defective products are all "recall" or return; to give consumers the loss compensation, etc..
Why is the "excessive iodine in Nestle milk powder" process, the Nestle company not only did not own in the relatively strict treatment of foreign experience and procedures applied to China's crisis management, but also many imposing a "squeezing toothpaste" type of attitude and behavior, showing on our national food safety standards and ignored the interests of Chinese consumers and "turn away" mean? . .
More thoughtful, such cases are occurring in recent KFC "Sudan" event, the international companies of the accident of coping, have also expressed the same passive and slow. In Heinz products found to contain Sudan Red 1, have a business relationship with Heinz for yum Group also started to play the "Tai Chi", said the source from the provider. When Procter & Gamble's SK-Ⅱ skin care products to be false advertising lawsuit, P & G also is the major counter to recover alleged false advertising, they were done by manual, and no adverse reaction to compensate consumers, but also did not stingy Consumers have said. .
Such as in previous years, many large companies. The author in 2001 has been revealed in media Japan Pajero brake quality problems has long ignored the lives and safety of Chinese consumers. At that time, resulting in many deaths and injuries from China and the relevant State departments test out their products, the Mitsubishi Motors company is sophistry that an accident was due to China's road. In fact, the so-called buggy is just not good for traffic site design, if you are taking the high road and there is no need to buy a buggy; Besides this model or design specifically for China. Mitsubishi Motors has made only through normal trade channels for the import of Chinese 三菱越野车 replacement brake pipe. Authorities sternly pointed out that Mitsubishi has produced serious as long as the quality and safety products, have the responsibility and obligations for maintenance and replacement. The inspection department, the media, under pressure from the public over and over again, Mitsubishi finally agreed to recall Mitsubishi Pajero V31, V 33 SUV Jinhangweixiu replacement, Er pairs of casualties caused by accidents Dipeichangze always Moyoulvxing. .
In May 2000, Toshiba notebooks "floppy controller flaw," the problem is, Toshiba Corporation on the compensation of American users is much higher than that of the compensation for Chinese users, at that time was 20 million Toshiba notebook user outcry.
Many consumers understand that foreign companies why Chinese consumers a "second-class citizens" neglect practice? Why, when Chinese consumers pay more for brand-name products in developed countries and the expected price of the trust, the obtained is less discrimination in international treatment? Why do we need to introduce advanced management methods developed countries, respect for law, respect for the market reaction, the consumer is responsible for the modern management concepts, to China to change the taste out? . .
In fact, the, uh, this phenomenon is not difficult to understand. Any capital and enterprises, conditions permitting, will pursue the maximization of profit. Large companies "deterioration" acts, from the other side of the coin describes our law-abiding environment had loopholes drilled. Therefore, in China, to allow foreign companies to comply with their international market comply with the specifications, in addition to relying on their own for the long-term interests of the conscious consideration, you should create the enterprise through reform impertinent "hard constraints," forcing "the enterprise into the specification. For example:.
Urgent need to further improve laws and regulations, so that consumers have greater maneuverability Rights. .
Government departments should adhere to the principles of supervision, regardless of whether they are publishing the results of the execution of punishment, or an end should be more equitable, fair, open and not to small private and public, but don't let the rent-seeking to find loopholes drilled, this often is the inspection of government ability at this critical juncture; if related functions repeatedly aphasia and accommodating, the situation will deteriorate further, and if you make timely intervention and treatment, for companies, consumers and Government image will be more favorable.
Public opinion should be further strengthened. The fact that many of the problems is that exposure in the media only after the party in question to promote greater efforts to solve problems. Media information, transparency, public perception and attitudes, not only large companies will put pressure on the relevant departments will have some momentum impartially. .
In addition, the market rules and public attitudes to enterprise's most memorable lesson. For example, in the media to expose Nestle milk iodine excess events, as well as a series of practice, consumer confidence crisis Nestle "," 80% of Internet users indicated .76. does not consider buying Nestle the milk powder is the greatest losses. How to treat the Chinese consumers, these large companies do that think that the loss of credibility is how much money does not come back to buy.
